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ISBN
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2-88046-618-0 |
¹ßÇà±¹
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½ºÀ§½º |
text ¾ð¾î : |
½ºÀ§½º¾î+¿µ¾î |
¹ßÇà³âµµ
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2003 |
ÃâÆÇ»ç
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Rotovision |
Size
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180mm x 230mm |
Cover : |
Hard Cover
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Page
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256 page |
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ÆǸŰ¡ : 52,000¿ø
1,560¿ø |
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What is Packaging Design ? º» ¼ÀûÀº ÇÇÅ°Áö µðÀÚÀÎ Àü¹®¼ÀûÀ¸·Î¼ -The role of packaging / An historical perspective -Marketing Considerations / Local versus global -The retail environment / Proprietary versus own brand -Speed of selection / packaging dynamics ....more ÃÑ 4 ´Ü¿øÀ¸·Î ÆíÁý±¸¼ºµÇ¾î ÀÖÀ¸¸ç Á¦Ç°ÀÇ ±¸Á¶, ÀÎÆ÷¸ÞÀÌ¼Ç ·¹À̾ƿô, Æ÷Åä±×·¡ÇÇ, ÀÏ·¯½ºÆ®·¹ÀÌ¼Ç ¸¶¹«¸®µîÀÇ °¢ ¿ä¼ÒµéÀÌ ¾î¶»°Ô ´Ù¸¥ ¿ä¼Òµé°ú ¿¬°áµÇ°Å³ª ºÐ¸® µÇ´ÂÁö¸¦ Ç¥ÇöÇØ µå¸®°í ÀÖ½À´Ï´Ù. °í±Þ½º·¯¿î ÆÐÄÉÀÌ¡ µðÀÚÀο¡ Á¢±ÙÇÏ´Â ¹æ¹ý°ú ¾î¶»°Ô µðÀÚÀ̳ʵéÀÌ Å¬¶óÀ̾ðÆ®µéÀÇ ¿ä±¸¿¡ ½Å±â¼úÀ» Á¢¸ñ½ÃÅ°´ÂÁö¸¦ º¸µå¸®¸ç ´Ù¾çÇÑ °¢µµ¿Í ½Ã°¢¿¡¼ ÆíÁýµÈ ¼±¸íÇÑ ÆäÅ°Áö µðÀÚÀÎ ¿¹Á¦µéÀ» ¸¸³ª´Â »ç¶÷µé ¸ðµÎ¿¡°Ô »õ·Î¿î ¾ÆÀ̵ð¾î¸¦ ¹ß»óÇϴµ¥ µµ¿òÀ» µå¸± °ÍÀÔ´Ï´Ù. |
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