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What is Packaging Design
ISBN : 2-88046-618-0
¹ßÇà±¹ : ½ºÀ§½º
text ¾ð¾î : ½ºÀ§½º¾î+¿µ¾î
¹ßÇà³âµµ : 2003
ÃâÆÇ»ç : Rotovision
Size : 180mm x 230mm
Cover : Hard Cover
Page : 256 page
ÆǸŰ¡ : 52,000¿ø     1,560¿ø
±Ç    Ç°Àý

What is Packaging Design ?
º» ¼­ÀûÀº ÇÇÅ°Áö µðÀÚÀÎ Àü¹®¼­ÀûÀ¸·Î¼­
-The role of packaging / An historical perspective
-Marketing Considerations / Local versus global
-The retail environment / Proprietary versus own brand
-Speed of selection / packaging dynamics ....more
ÃÑ 4 ´Ü¿øÀ¸·Î ÆíÁý±¸¼ºµÇ¾î ÀÖÀ¸¸ç Á¦Ç°ÀÇ ±¸Á¶, ÀÎÆ÷¸ÞÀÌ¼Ç ·¹À̾ƿô, Æ÷Åä±×·¡ÇÇ, ÀÏ·¯½ºÆ®·¹ÀÌ¼Ç ¸¶¹«¸®µîÀÇ °¢ ¿ä¼ÒµéÀÌ ¾î¶»°Ô ´Ù¸¥ ¿ä¼Òµé°ú ¿¬°áµÇ°Å³ª ºÐ¸® µÇ´ÂÁö¸¦ Ç¥ÇöÇØ µå¸®°í ÀÖ½À´Ï´Ù. °í±Þ½º·¯¿î ÆÐÄÉÀÌ¡ µðÀÚÀο¡ Á¢±ÙÇÏ´Â ¹æ¹ý°ú ¾î¶»°Ô µðÀÚÀ̳ʵéÀÌ Å¬¶óÀ̾ðÆ®µéÀÇ ¿ä±¸¿¡ ½Å±â¼úÀ» Á¢¸ñ½ÃÅ°´ÂÁö¸¦ º¸µå¸®¸ç ´Ù¾çÇÑ °¢µµ¿Í ½Ã°¢¿¡¼­ ÆíÁýµÈ ¼±¸íÇÑ ÆäÅ°Áö µðÀÚÀÎ ¿¹Á¦µéÀ» ¸¸³ª´Â »ç¶÷µé ¸ðµÎ¿¡°Ô »õ·Î¿î ¾ÆÀ̵ð¾î¸¦ ¹ß»óÇϴµ¥ µµ¿òÀ» µå¸± °ÍÀÔ´Ï´Ù.

   

   

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